Perfume advert

These are the original images i have used to create my perfume advert. I browsed through google images and on specialist photographic websites and came across the first image. The composition is simple, with the girl relaxed, and almost dreaming into the sky on the far right 3rd of the image (rule of 3). However she also has attitude, which is very important, as this then supports the aim for the target audience- young women who are cool and collected, breathing confidence. I also immediately saw a lot of scope to work with in terms of lighting and colour palette. From this image i envisaged a warm fragrance, with browns and tan colour, creating a "casual" perfume (from her outfit) yet rustic and still aspiring, due to the effortless confidence the girl has in her expression and relaxed body language. Therefore i wanted a simple bottle. I thought immediately of "Davidoff Adventure for men" as it has the perfect colour palette for this image- a rustic brown. However, after deliberation i felt that the bottle shape was far to square and sturdy. I then searched for "Davidoff for women" and saw this simple, curvaceous bottle.

This is the finalised perfume advert. Firstly i used the magic wand tall to delete the white background around the bottle, and then simply dragged the bottle onto the background image, creating the next layer (in photoshop). I played with flipping the image so that the girl sat on the left hand side and the bottle situated on the right. However after researching perfume adverts, most bottle sit on the left hand side, i believe this is to draw the eye around the image, capturing the meaning and feeling you get from the image, and then reverting back to the bottle at the end, so that the two images are now associated together in the mind (rule of 3). I then changed the colour of the bottle by adjusting the hue/saturation and colour variations, increasing magenta etc. Throughout my time creating the image i varied the colour of the bottle to suit the image behind as i altered the elements of the image. I wanted to make the image more striking and intense than the original, bringing in more oranges and browns, as comparing the two you notice aspects of greys and beige in the original. when i 'warmed' the picture i then increased the exposure slightly, and the levels to make the contrast of colour more obvious, thus highlighting her features and the very interesting texture of the weave behind her. To draw focus onto the face and bottle i 'smudged' the edge of the weave (closest to the sky) so that it is not so crisp and there is more focus on the girl. I then used a very low opacity paint tool in a light gold to gently make a light frame around the advert so that it looks finalised and polished, as i find some advert look like they have been cropped, sending out the message that they do not believe in what they say. Of course most adverts don't need any kind of frame, this is particularly why mine is so subtle. I then added the text to the bottle, choosing a simple font. I chose august as i think the colours reflect the late summer look. I didn't want to use a font that would be to frivolous as i know this would contradict the message i am trying to portray. I also made sure i used lower case, as i think this works better in appearance, to make it more symmetrical to mirror the bottle, but also to support the "casual confidence" look i am going for. Finally i added the tag-line "infused with summer". I wanted something that portrayed the whole image, capturing the colour palette and the attire and body language of the girl. I chose the colour of the font by clicking on her t-shirt so that it was the same colour as that- as i feel it is important to use colours already in the image to bring it together, rather than introducing more and more different colours and confusing the eye. I then thought a lot about where to put it, to make sure it is visible and so that it looks attractive to the eye. I tried it at the base of the bottle to the right but decided the image was unbalanced, so moved it up, alongside the bottle to then balance it, and placed it in the darkest part of the area i could find, thus finalising my perfume advert.