Thriller film audience research

Audience research:

In my research I plan to find out about the audiences expectations of both a mainstream and independent film, including its marketing and genre. Also how the use of all-star casts and well-known directors increase the popularity of the film. I will look at these points in comparison from a Hollywood blockbuster to a low budget films.
I will use a format of questionnaires and in depth research and analysis of films to achieve this, and i expect to find a pattern of results to make a conclusion from. Such as a reason for why the American film industry is more successful that British, and what they have done to achieve this.

1. How many seperate screenings are there in cinemas?
I counted 89 screenings over one particular weekend.

2. How many films in total are being exhibited?
12 films are shown on the website to be exhibited this week.

3. How many films are being screened several times at the same cinema?
Every film is being screened more than once at Vue cinemas, however the films most recently released have far more than those who have been released for more than 2 weeks or so.

4. Of these, how many are being screened at different cinemas at the same time?
9 of these films are being screened at the same time, for instance at Odeon, 'Up' is no longer being screened whereas at Vue there is still 1 screening a day for the next few days. In smaller cinemas such as Cinema City they tend not to show many of the blockbuster films, and show more independent films.

5. What conclusions can you draw about film distribution in the UK?
This shows that Large budget films are screened for longer and many more times that smaller low budget films. The low budget films are not screened particularly in large multiplex cinemas as they could not afford to do this, and instead go to smaller cinemas like Cinema City. I have also found that new releases are screened many times a day for the first few days to a week, but as the film gets older the screening times decrease.